Mars To Earth
User Behaviour Researcher
Work Experiences
Rapido
May'22-Present
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Lead a Mixed methods study and devised the User Personas for Indian commuters to build design strategy to improve service experience
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Proactively performed an end-end Usability testing for the Rapido customer app leading to 40% redesign of the UX
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Mentored, Collaborated & Lead varied foundational studies on marketplace behavioral dynamics PAN India for building business strategy and improve service consideration by 33%
ARC Lifeskills
May'20- May'22
[Co-Founder]
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Conducted and deeply studied the behavioral research strategy to create gamified life skills education curriculum for teenagers using Therapy models, Educational Policy research and Quantitative Market research
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Collaborated across organizations & Raised funding from investors as one of the top-Indian University startups
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Built a product from scratch by taking a user-centered approach in creating an effective online platform. This helped in assisting and empowering budding researchers
Mavenmagnet
Mar'22- May'22
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Conducted AI-driven Conversational mining on the top Fortune 500 companies to improve their user experience
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Researched extensively on trend analysis and forecasting utilizing the sentiment analysis algorithm across social forums
SISSA, Italy
Oct'21- Mar'22
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Designed a Psychophysics study & Investigated how duration is processed in the Supplementary motor regions of the brain
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Devised the entire experiment using MATLAB and ran a Regression analysis to understand the relationship across the variables
Education
Women's Christian College
Chennai
2016-2019
Bachelors in Sciences (B.Sc)
Specialised in Psychology
Indian Institute of Technology (IIT)
Gandhinagar
2019- 2022
Masters in Sciences (M.Sc)
Specialised in Cognitive Sciences
Research Publications
Role of Empathy and Resilience in Internet addiction (2018)
Undergraduate Psychology Research Conference of Christ University,Bangalore, India
A correlational study to assess the effects of internet addiction affecting youth’s empathy and resilience level. The results showed that individuals with high empathy and resilience were less likely to be addicted to the internet.
Infatuation on Artificially Intelligent Systems (2017)
Undergraduate Psychology Research Conference of Christ University,Bangalore, India
Conducted a culture-based exploratory research to understand how susceptible Indians would be to seek companionship through AI mediums.
Influence of Artificial Intelligence and its syndication with mankind (2017)
International Conference on Emerging Trends in Psychology, Chennai
Conducted an exploratory research to assess how much people are aware of the AI and ML’s influence in their daily decision-making.
Novel Research Projects
Google Search Console Insights Generation
Dec'23 - Apr'24
Colloborated with Google Insights team to build and validate User Insights with user data trends such that we can identify areas for business oppurtunity and overlay micro trends of city’s performance
Mavenmagnet Digital Mapping TM technique
Mar'22 - Apr'22
Conversations among millions of consumers combined with proprietary datasets to deliver rich and actionable insights for Mahindra & Mahindra using Data mining to derive qualitative insights to create user digital map and product usage behaviour.
Time Perception Lab
Dec' 21 - Mar' 22
Worked with Dr.Bueti to understand the regions in the somato-sensory motor cortex that are responsible for perceiving and encoding time duration in milliseconds
Control & Learning of Action Lab
Mar'20 - May'21
Worked with Dr.Pratik Mutha to understand how Skill Learning can affect the perception of Visual Time. The study helped in understanding how a moving consumer would perceive time while purchasing products.
Brain & Informatics Lab
Dec'19 - Dec' 19
Studied the effects of vibrancy of consumer-based ads. Designed an experiment in Tobii TX 300 eye tracker to track student’s eye movements and to analyze how they are inhibiting attention to selected features of a product while attending to other features.
Notable Awards
Cloud Nine Colloborator Award
June' 2023
For showing explempary colloboration across teams for driving EBITA 0 at Rapido
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Aspiring Minds Award
Oct' 2022
For showing great innovation in the Research space for bringing in Behavioural techniques to Design practices at Rapido
European Research Council Grant- Italy
Oct'2021-Mar' 2022
Received a Research grant from the European Research council to conduct studies on Time perception in human brain
Dept of Sci & Tech, Indian govt scholarship
Aug'2019- Jun' 2021
Awarded a Govt Scholarship to pursue higher education in the field of Cognitive sciences based on the merit profile
Dr.Samuel's Prize for Counselling Psychology
Jul' 2019
Awarded an academic award for top performance in the field of Counselling Psychology